Market Basket Measure – StatsCan consultation

Help us validate how we measure poverty

 Dear Sir/Madam,

Statistics Canada has launched a crowdsourcing initiative to validate how we measure poverty. We are seeking your support to increase awareness among your organization’s clients, supporters and stakeholders.

We’ve created a short questionnaire that allows Canadians to provide input on current estimates of how much money a family needs for items like food, clothing, shelter and transportation.

The questionnaire takes no more than five minutes to complete, and will be open to all Canadians from October 15, 2018, to January 31, 2019. Participation is anonymous and respondent information is protected by the Privacy Act.

To ensure strong participation rates, here are some ways to help us spread the word:

  • Add the attached image to your website and link to
  • Inform your clients, supporters and stakeholders using the attached email
  • Follow us on social media and repost our content (a copy of our campaign is attached)

If you have questions, please reply directly to this email.

For more information on this initiative, please visit

Thank you in advance for supporting Statistics Canada’s ability to accurately measure low income and poverty.

Income Statistics Division – Market Basket Measure

Statistics Canada / Government of Canada”